Whether Edeka, Globus, Rewe or Alnatura: the vegetable ice cream has taken the hearts and refrigerated shelves of renowned supermarkets by storm. But the rapid growth of the company has also increased the demand for detailed and verified product information from retailers and end consumers.
But that's not all: large trading partners in particular expressed the desire for electronic exchange of product master data via GDSN (Global Data Synchonization Network). This was a completely new challenge for the young company.
