Red, blue or green? Anyone visiting Switzerland should quickly have an answer to this question. After all, Rivella has been providing refreshment at its best since 1952!
While Rivella used to fill out master data sheets of the market participants manually and at great expense of time, this is to be done differently in the future: The company wants to enter the data electronically in a central location and pass it on to all market participants from there. The product master data should be complete, uniform and error-free and accessible through all channels. In this way, retailers as well as end consumers will be able to access the same, correct data everywhere.
