Lösungen für FMCG
Amazon, Alibaba, Edeka, Google und Rewe – wir kennen sie alle. Wir nutzen sie alle. Erfahren Sie hier, wie atrify die Konsumgüterindustrie beim Handling ihres Produkt Contents unterstützt.
Ob Maße oder Gewicht, Zutaten oder Zusatzstoffe, Produktbilder oder -Videos – Product Content umfasst alle produktbeschreibende und vermarktungsrelevanten Informationen, die Sie für den Austausch mit Ihrem Händler oder Kunden benötigen.
Solutions for FMCG
Amazon, Alibaba, Edeka, Google and Rewe – we know them all. We use them all. Find out here how atrify supports the consumer goods industry in handling their product content.
Whether dimensions or weight, ingredients or additives, product images or videos – Product Content comprises all product-describing and marketing-relevant informationthat you need for the exchange with your retailer or customer.
With atrify on all channels and on all platforms.
How atrify supports the CPG and retail industry
Would you like to have all distribution and media channels securely covered? Or strengthen consumer trust through more transparency? Whatever you have in mind: atrify has the right solution for your product content. Countless product managers rely on our central network to achieve their strategic goals while remaining economically efficient.
How atrify's know-how can move you forward
The good thing about high standards is that you can fully rely on them. With atrify, you are well equipped to meet the high demands of multichannel presence, consumer transparency and data quality.
Manufacturers and retailers in the FMCG industry have good reasons to rely on atrify!
FMCG profile with all the requirements of the industry
Congruence with consumer requirements
Increased quality of your product content
Boost your e-commerce sales
Compliance with Regulation (EU) 1169/2011
Customer Success Story (DE)
While Rivella used to fill out master data sheets of the market participants manually and at great expense of time, this is to be done differently in the future: The company wants to enter the data electronically in a central location and pass it on to all market participants from there. The product master data should be complete, uniform and error-free and accessible through all channels. In this way, retailers as well as end consumers will be able to access the same, correct data everywhere.
While the Swiss soft drinks producer Rivella used to fill out master data sheets of the market participants manually and at great expense of time, this is to be done differently in future: The company wants to enter the data electronically in a central location and pass it on to all market participants from there. The product master data should be complete, uniform and error-free and accessible through all channels. In this way, the trade as well as the end consumer will be able to access identical and precise data everywhere.
"atrify is the first company to systematically disseminate GDSN in German-speaking countries. The possibilities of atrify to publish our master data manually in atrify publishing, as well as via interface, have convinced us."
FMCG & LEH Blog
Here you will find the latest articles on the exchange of product information in the food retail and FMCG sectors.
GDSN Machine-To-Machine (M2M) - the supreme discipline of electronic data exchange - an overview
In my day-to-day business, I often explain to our customers the concept of an M2M connection to atrify's GDSN data pool. GDSN stands for Global Data Synchronization Network. In this blog I would like to...
agile@atrify: Agile product development at atrify - From our beginnings to the process today
As it should be for an agile product development process, it has also been constantly evolving at atrify over the last few years. In today's blog post I would like to share a little...
Data Quality Done Right
Never before has good data quality been as crucial as it is today. For retailers and manufacturers, inadequate product information poses a significant risk which, in the most harmless case, can only...
The Data Dictionary 1×1
What is the purpose of a data dictionary? A successful company requires well-structured, highly qualified product data in order to maintain uniform processes in all areas and to improve the...