Lösungen für FMCG
Amazon, Alibaba, Edeka, Google und Rewe – wir kennen sie alle. Wir nutzen sie alle. Erfahren Sie hier, wie atrify die Konsumgüterindustrie beim Handling ihres Produkt Contents unterstützt.
Ob Maße oder Gewicht, Zutaten oder Zusatzstoffe, Produktbilder oder -Videos – Product Content umfasst alle produktbeschreibende und vermarktungsrelevanten Informationen, die Sie für den Austausch mit Ihrem Händler oder Kunden benötigen.
Solutions for FMCG
Amazon, Alibaba, Edeka, Google and Rewe – we know them all. We use them all. Find out here how atrify supports the consumer goods industry in handling their product content.
Whether dimensions or weight, ingredients or additives, product images or videos – Product Content comprises all product-describing and marketing-relevant informationthat you need for the exchange with your retailer or customer.
With atrify on all channels and on all platforms.

How atrify supports the CPG and retail industry
Would you like to have all distribution and media channels securely covered? Or strengthen consumer trust through more transparency? Whatever you have in mind: atrify has the right solution for your product content. Countless product managers rely on our central network to achieve their strategic goals while remaining economically efficient.
How atrify's know-how can move you forward
The good thing about high standards is that you can fully rely on them. With atrify, you are well equipped to meet the high demands of multichannel presence, consumer transparency and data quality.
Manufacturers and retailers in the FMCG industry have good reasons to rely on atrify!

FMCG profile with all the requirements of the industry

Congruence with consumer requirements

Increased quality of your product content

Boost your e-commerce sales

Compliance with Regulation (EU) 1169/2011
Customer Success Story (DE)

While Rivella used to fill out master data sheets of the market participants manually and at great expense of time, this is to be done differently in the future: The company wants to enter the data electronically in a central location and pass it on to all market participants from there. The product master data should be complete, uniform and error-free and accessible through all channels. In this way, retailers as well as end consumers will be able to access the same, correct data everywhere.

While the Swiss soft drinks producer Rivella used to fill out master data sheets of the market participants manually and at great expense of time, this is to be done differently in future: The company wants to enter the data electronically in a central location and pass it on to all market participants from there. The product master data should be complete, uniform and error-free and accessible through all channels. In this way, the trade as well as the end consumer will be able to access identical and precise data everywhere.
"atrify is the first company to systematically disseminate GDSN in German-speaking countries. The possibilities of atrify to publish our master data manually in atrify publishing, as well as via interface, have convinced us."
FMCG & LEH Blog
Here you will find the latest articles on the exchange of product information in the food retail and FMCG sectors.
SPRK.global & atrify - with intelligent data management against food waste
Some food ends up in the shopping cart, others in the trash. Worldwide, 2.5 billion tons of surplus food are sorted out and thrown away every year, many of them even before they...
China UDI Database (CUDID) - Updated deadline for Class III registration
The Chinese authorities have confirmed that all remaining Class III medical devices will be registered in the CUDID (NMPA UDI database) by 1 June 2022 - 8 months...
GS1 Bulgaria and atrify to jointly offer data pool service in Bulgaria
atrify is pleased to announce its new partnership with GS1 Bulgaria. In particular, the Bulgarian community will benefit from this partnership and the joint solution offering for a...
Take off with data quality in 2021!
Often enough, data is called the new oil. Most of the time, companies are richly endowed with the raw material. However, the treasure trove of data is not being mined, as the topic is neither a...
How does my world get access to the GDSN - and how can a mapping service help?
It all starts with a small and, at first glance, simple requirement. You are the producer of a product. You have invested all your knowledge and passion in your product and...
Step by step and 80/20 rule: The development of our intuitive nutritional value editor
With the release 20.09 we launch our new nutritional value editor: a simple and intuitive way to edit your nutritional values within the...